The SRQ Studio was full of vibrant and energetic elementary school students eager to learn at our interactive SPRINGboard Marketing Camp last week hosting first, second and third graders attending NewGate School. The workshop was in preparation for NewGate Montessori IB’s Entrepreneur Fair in which students create, develop and sell a product of their choice.
“We started the Entrepreneur Fair because students really did not have a lot of experience with money,” says NewGate elementary teacher Cheryl Allen. “They have the choice to either work in groups or on their own. They still get that teamwork element though because they are so excited to buy each other’s products. We have a $15 per child start-up budget so that we can have an even playing field for each student and they have to figure out how to make that money work. They pay the class back 20% of their profits for rent and advertising and then we go on a field trip with it.”
The morning started with a workshop touching on the ins and outs of advertising. From there, teams filled out their marketing, photo and design worksheets unique to each of their avant-garde inventions. Students then got to sit in the director’s chair and take charge of a photo shoot for their product, choosing the angle and background color for their promotional image. From there, students worked with our design team to build an full-page ad for their product. The SRQ staff went through the step-by-step production process, touching on what to consider when building an ad such as font, product placement and effective taglines. By the end of the workshop, these young entrepreneurs were able to see their vision come to life in their very own advertisement.
“Spending the morning with NewGate’s young entrepreneurs was a thrill for our team,” says SRQ MEDIA CEO and President Lisl Liang. “When we launched SPRINGBoard to power out-of-the-box community engagement, we had no idea that two years later, we’d be doing a consumer deep dive with the founder of the GooBalloon. Doing a mind meld with six, seven and eight-year-olds about white space, sans serif, zippy headlines and branding resulted in the creation of “The Brookie: Brownie Meets Cookie” and my favorite, “Flying Pretzels: The Most Flying-est Snack’. Our crew loved every minute!”
“We’re planning to formalize the SPRINGboard Marketing Camp half-day program to offer other elementary and middle schools the opportunity to engage their students in the art and science of advertising production, design and creative thinking,” says Liang.
We would like to thank NewGate Montessori IB students and faculty for allowing us t0 share our craft with you.
If you are interested in scheduling a SPRINGboard Marketing Camp with SRQ MEDIA please email firstname.lastname@example.org.