Monthly Archives: May 2015

Meet NOSH, the New SRQ Foodie Channel!

2015-09-Nosh-M2Sales-POSTCARDNormally in publishing, we use the phrase “hot off the presses” – but with the launch of Nosh, our new foodie channel, we’re tickled that it is served hot from Sarasota’s greatest kitchens!

SRQ Media is pleased to embark on our tastiest adventure yet. Through Nosh, we can’t wait to explore the culinary gems throughout our region and bring back tasty bites of information to savor with you, our loyal audience.

The Dish
The idea of Nosh has been simmering for a while now, and we’re pleased to serve it up fresh this fall. Starting with the exclusive Kitchen Confidential in the September edition of SRQ Magazine introducing our foodies to the chefs of this year’s Nosh restaurants, the journey into our culinary culture is just beginning. For participating local restaurants and purveyors of fine foods, Nosh is all about engaging with SRQ’s audience through bite-sized content.

Got a new menu item? How about a specialty ingredient that is so cool you just have to get the word out. Or the crowd-pleasing dish on your menu that has humble roots that you’ve always wanted the community to know about? This is the perfect way to tell the story of your food to a hungry crowd. These tasty tidbits will be shared through our network of digital content channels (including SRQ Daily, SRQMAG.COM, CocoTele and other outlets). We’ll also be showcasing participating kitchens in the 2016 SRQ ACCESS – our annual visitor and newcomers guide.

Stay tuned for more information. And stay hungry!

The SRQ Team

5/27 Where the Votes Are: SRQ Political Guru’s Findings

SRQ Senior Editor Jacob Ogles hosts Where the Votes Are on May 27, 2015. Photo Credit: Mary Darby Guidroz

SRQ Senior Editor Jacob Ogles hosts Where the Votes Are on May 27, 2015. Photo Credit: Mary Darby Guidroz

On Wednesday, May 27th SRQ Magazine Senior Editor Jacob Ogles hosted the most recent installment of Where the Votes Are at SRQ Studios. Local political watchers gathered early to examine the voter turnout and demographics of the recent Sarasota City Commission runoff race from Districts 2 and 3.

Where the Votes Are attendees review a run down of voter turnout for the May 12th Sarasota City Commission runoff election. Photo Credit: Mary Darby Guidroz

Where the Votes Are attendees review a run down of voter turnout for the May 12th Sarasota City Commission runoff election. Photo Credit: Mary Darby Guidroz

As newly elected commissioners Liz Alpert and Shelli Freeland Eddie prepare for their new roles in Sarasota’s city government, Jacob presented his findings on local residents’ voting patterns over the course of this election and subsequent runoff. Guests enjoyed breakfast and hot coffee over political banter–and this particular Where the Votes Are fostered a healthy amount of conversation, interaction and questions from the audience. In case you missed out on Jacob’s presentation, we’ve got you covered!

Local political watchers gather at SRQ Studios for Where the Votes Are. Photo Credit: Mary Darby Guidroz

Local political watchers gather at SRQ Studios for Where the Votes Are. Photo Credit: Mary Darby Guidroz


SRQ’s Findings: 

1. The entry of the Republican Party apparatus in District 2 had a significant impact on turnout, with Republican voters outnumbering Democrats, even as Dems turned out at a higher percentage rate. But Liz Alpert was still able to grow her supporters at a slightly greater rate than Eileen Normile. Neither candidate was relying exclusively on members of their own party.

2. Republican involvement mattered less in District 3. While all candidates picked up new supporters in May compared to March, neither Stan Zimmerman nor the party did a good job of growing the base, especially when compared to Shelli Freeland Eddie, who saw a 53 percent boost in number of supporters at the polls.

3. The Eddie campaign has noted strides in attracting minority voters to the polls, and there was more increase in minority voters in District 3 than the more populous District 2, but those voters made up a small percentage of her actual gains.

4. Female voters in all districts both outnumber male voters and turn out at better rates, a factor in the heavily female make-up of the commission today.

5. In this election, candidates with momentum early in the May election cycle were able to carry it through the contest, though notably Normile continued to outperform the contest winner in early voting. Eddie in fact started to turn the momentum around before the March election, not soon enough to get the lead in March, but enough to turn the tide irreversibly.

6. Voters older than 60 continued to dominate in numbers and turnout.  Voters under 30 continue to disappoint. Voters between 60 and 80 proved the key demographic in all contests, with District 2 skewing older than 1 or 3.

SRQ Media is dedicated to steadfast reporting on all political issues facing Sarasota, and with each installment of Where the Votes Are, we are pleased to bridge the gap between local media and the people that make up our great community. If you’ve never attended Where the Votes Are, join us next time. We’ll save a cup of coffee for you!

Guests listen to Jacob Ogles' commentary. Photo Credit: Mary Darby Guidroz

Guests listen to Jacob Ogles’ commentary. Photo Credit: Mary Darby Guidroz

To view a gallery of images from Where the Votes Are, click here. A full posting of Jacob’s findings-along with a handout and presentation-can be found on our website.

This August Connect with Families with SRQ’s Back2School Guide

2015-08-Back2School-POSTCARD
The summer is peaking around the corner – the promise of long days at the beach and no homework are upon us. Every year around this time our internal clocks start to run a little slower to make way for the dog days ahead. One part of summer break is as certain as daylight savings time: back to school season!

As families everywhere unwind for a couple of lovely months this summer, don’t miss the chance to reach them with messaging on preparing for the coming school year in SRQ’s Back2School Guide. New clothes? A fresh pair of shoes for gym class? A protractor? Or even an annual check-up? Whatever your business specializes in – join us in August to get local families prepped for the fall. From private tutoring and classes to music lessons, from sports to braces, from memberships at local attractions to birthday parties, reach families looking for your help to make their children’s school year a success!

The August issue of SRQ Magazine will feature a special Back2School section devoted to all the necessary purchases and requirements before the coming year. We’ll be sure your business makes the grade when it comes to prepping the Suncoast for another year of reading, writing and arithmetic.

If you’re interested in this opportunity, email GrowMyBusiness@srqme.com today for more information!

SRQ Hosts Pigs on Pineapple Client Party

Clients and friends of SRQ Magazine gather in the studios to celebrate Pigs on Pineapple. Photo credit: Evan Sigmund

Clients and friends of SRQ Magazine gather in the studios to celebrate Pigs on Pineapple. Photo credit: Evan Sigmund


It is no secret that the SRQ team loves to have company over. If you’ve ever set foot in our studios, you know why. With a huge open kitchen, a living wall and a gallery of windows overlooking downtown…our office is the perfect place to throw a party. This year, we’re making a commitment to do just that – celebrate! Through quarterly client gatherings at SRQ Studios, we’re relishing the opportunity to get to know our great partners over delicious food and drinks and of course, a full helping of old-fashioned conversation and laughter.

Guests of Pigs on Pineapple mix and mingle in the SRQ studio. Photo credit: Evan Sigmund

Guests of Pigs on Pineapple mix and mingle in the SRQ studio. Photo credit: Evan Sigmund

Last week, SRQ hosted Pigs on Pineapple, an homage to barbecue and the coming summer season! Catered by longtime SRQ friend, Alday’s Bar-b-que, guests enjoyed a hearty spread of their signature pulled pork with a variety of sauces, a smattering of sides and fixings. A selection of JDub’s Brewing Company beers – including the Chillin’ Gorilla Sarsaparilla, Honey Habanero Alt and the perfect salute to summer, the Hansel’s One Eye Wheat Ale (brewed with whole oranges, grapefruits, limes and lemons to create a melody of citrus). To round out the night’s flavors, Sift Bakehouse joined the fun and provided a delicious sampling of cakes from their new shop on McAnsh Square.

 

Taylor Pogue of JDub's Brewing Company provides guests with samples of season craft brews. Photo Credit: Evan Sigmund

Taylor Pogue of JDub’s Brewing Company provides guests with samples of season craft brews. Photo Credit: Evan Sigmund

Special thanks to all of our friends that made it out last week to celebrate summer with us. Stay tuned for our next client get together, scheduled for August.

To view a gallery of images, click here.

Why You Should Be at SB2: Taking Care

ABOVEFOLD_MAYSB2
There is nothing more precious in life than your health. Each month, we devote an entire column in our magazine to health and wellness – and this month, we’re taking the show on the road. On May 28th, SRQ | The Magazine is hosting SB2: Taking Care – Advancements in Women’s Health. As far as experts go, our panel is a sure-fire bet to shed light on the most important and pressing issues in physical and mental wellness for women. You should join us, it will be good for you!

Meet the Panelists: 

Dr. John P. Fezza, MD, Cosmetic Facial Surgeon
Center For Sight

Chippy Nalluri, M.D., Cardiologist
Heart Specialists of Sarasota 

Dr. Elizabeth Callahan, Dermatologic Surgeon
Founder SkinSmart Dermatology

Christina M. de Guia, Psychiatrist
Private Practice

What We’ll Cover:
The topic of women’s health is incredibly broad, but we promise to cover with our panelists the most innovative advancements in preventative care, specialized procedures and treatments and ways to maintain a healthy lifestyle as women age. If you have a burning question about the state of health care in Sarasota, if you’re looking to explore new and emerging specialties, or if you’re just looking for general guidance in selecting specialized physicians or care, join us.
Take care,
The SRQ Team

SB2: What We Learned About Hosting Major Events

Guests listen as panelists share their thoughts on Hosting a Crowd. Photo credit: Evan Sigmund

Guests listen as panelists share their thoughts on Hosting a Crowd. Photo credit: Evan Sigmund

Last week, SRQ Magazine hosted an SB2 dedicated to planning, marketing and troubleshooting of events. Hosting A Crowd: Economic Impact of Major Events was attended by local industry leaders in events and the hospitality sector. Held at the historic and beautiful Powel Crosley Estate, the symposium was sponsored by Bradenton Area Convention and Visitors Bureau (BACVB) and Sarasota Bradenton International Airport. Kicking off the evening, Destination Sales Manager Aimee Blenker of BACVB reminded the assembled crowd of the importance of visitors organizations in the planning and preparation of events. Mark Stuckey of the airport reinforced the importance of serving as the portal to our region–and delivered an impressive docket of figures on the economic impact of brining visitors to our region.

Meet the Panel:

From L to R: Opening presenter Mark Stuckey, Panelists Lucy Nicandri, John Korff, Katherine Harris and Steven High. Photo credit: Evan Sigmund

From L to R: Opening presenter Mark Stuckey, Panelists Lucy Nicandri, John Korff, Katherine Harris and Steven High. Photo credit: Evan Sigmund

  • Katherine Harris – Chairman, Modern Pentathlon International
  • Steven High – Executive Director, John and Mable Ringling Museum of Art
  • John Korff – Founder, Sarasota Music Half Marathon
  • Lucy Nicandri – Executive Director, Suncoast Charities for Children

As panelists answered questions presented by SRQ Senior Editor Jacob Ogles, we learned a great deal from our panelists. Here’s what struck us as incredibly interesting:

1. When it comes to promoting your event, be the master of communication and innovation.
For Lucy Nicandri, the mastermind behind Thunder by the Bay and the Sarasota Powerboat Grand Prix Festival, the biggest and most crucial thing you can do is stay relevant and engaging. “We host a 31 year old event (Grand Prix Festival). You can’t keep doing things the same way and expect to attract new people. Next year we are introducing an international layer to this festival.” Also important for drawing more people in – the power of the television. This year, the Grand Prix Festival will be televised and will likely increase interest for coming years.

As a new and growing event, the Sarasota Music Half Marathon experienced a huge learning curve in its first year. John Korff mentioned the importance of solid communications. “For us, it wasn’t hard to identify or target audience. It was hard to get their email list.” Realizing the number of out of region (think Midwest and Northeast) runners coming to enjoy the warm weather run, this will be marked opportunity for marketing the half marathon next year.

Steven High and Katherine Harris answer a question at SB2. Photo credit: Evan Sigmund

Steven High and Katherine Harris answer a question at SB2. Photo credit: Evan Sigmund

2. We’re more than just beautiful beaches.
When it comes to attracting event participants for various large scale events, everyone wins. As Steven High noted, “When it rains at an Orioles game, we see an increase of visitors to the museum.” Steven also mentioned, hosting ancillary events creates an environment of energy. By hosting Ringling After Hours and other smaller, more niche events they are able to generate excitement for the museum. “Events play in partnership with the energy that we’re trying to create.”

Katherine Harris of the Modern Pentathlon International spoke to the importance of the community. “We are certain that an event to match the caliber of the opening night of the Modern Pentathlon couldn’t have happened anywhere other than Sarasota.” The Modern Pentathlon was able to work in collaboration with other key organizations within the community to create an event unlike any other. Part of the bid for Modern Pentathlon referenced the incredibly arts and culture of Sarasota – and organizations like the Ringling Museum and the circus played a major part in the success of the first Modern Pentathlon.

Lucy Nicandri shares her insights on keeping events relevant. Photo credit: Evan Sigmund

Lucy Nicandri shares her insights on keeping events relevant. Photo credit: Evan Sigmund

3. Every event – no matter the size – is met with challenges.
But how you deal with them is a predictor of success. For Lucy Nicandri, being a good listener is just as important as being a good ambassador. “When we have a complaint, I like to hit it head on.” For the noise concern of Thunder By The Bay, Lucy and her team make it their mission to market quiet and courteous driving throughout the event. And when faced with a challenge or difficult situation, she keeps an open ear and isn’t shy about acknowledging the economic impact of theses events. “What are our businesses doing to welcome bikers?” Realizing that these events can go to other cities often gives even the staunchest nay-sayers reason for pause.

For a participatory event like Sarasota Music Half Marathon, having the support of the community was an important piece. But how do you get the non-competitors enthused? “We delivered 200 cowbells and flyers to the houses and businesses along the race route because we believe in collaboration and communication,” said John Korff. 

Panelist John Korff responds to a question at SB2. Photo credit: Evan Sigmund

Panelist John Korff responds to a question at SB2. Photo credit: Evan Sigmund

In addition to these major ideas, we heard a few soundbites that were also impactful:

  • One of the reasons for major success in events in our region is the volunteers (Katherine Harris & Lucy Nicandri)
  • Having a large indoor convention space would be a big draw for the major event sector, but getting the right size is key. “I’m supportive at a certain scale, but not of a facility so big that our visitors organizations have to spend all of their resources trying to get it filled,” said Steven High
  • Getting participants involved in our community translates to great things. Athletes of the Modern Pentathlon participated in reading to local school children and talked about the noble values of being an olympian (Katherine Harris)
SB2 guests enjoy the view at the Powel Crosley Estate. Photo credit: Evan Sigmund

SB2 guests enjoy the view at the Powel Crosley Estate. Photo credit: Evan Sigmund

SRQ would like to thank Bradenton Area Convention and Visitors Bureau, the Bradenton Series sponsor, Sarasota series sponsor CS&L CPAs and Sarasota Bradenton Regional Airport for serving as the symposium’s event sponsor.

To view a gallery of images from Hosting a Crowd, click here. 

HOT OFF THE PRESS: May Edition is Here!

The May issue of SRQ Magazine is on newsstands now!

The May issue of SRQ Magazine is on newsstands now!

May is practically here, and we can’t wait for you to meet the new edition of SRQ Magazine! As a prelude to summer, we’re proud to bring you a special editorial feature on the modern classroom and how local educational institutions embrace the technology and science of learning. The issue breaks for lunch with an ode to the Taco – and a guide to finding some of the most authentic and inventive interpretations of the humble street food in town.

We couldn’t bring you the May issue without a tribute to mom. In honor of Mother’s Day, we’re bringing you a special piece on the creative, inspiring and supportive maternal figures behind notable local restaurants. If art strikes your fancy, you’ll be pleased to meet a couple that have made collection their hobby – and the only rules they follow are their own. You’ll meet the winners and finalists of the 2015 Women in Business competition and find out why we’ve been continually inspired by this year’s nominees.

Of course, there’s always room for your tried and true favorite columns to keep you informed about what’s going on in town, our community’s emerging trends and everything you need to get out and live local.

Pick up your copy on newsstands today, or visit http://www.srqmagazine.com to subscribe.

Happy reading!